Social Networking vs Traditional SEO

Published
by
Doug
on July 8, 2008
in Blogging, Internet, Marketing Keys, Quetico Internet Marketing, SEO and Web 2.0
. Closed

I’ve been pleasantly surprized while experimenting with a few of the better know social networking sites and Web 2.0 style services recently.

After listening to the Internet Marketing Secrets podcasts, getting new ideas, and then finding some new referral traffic, I’ve invested a few more long, tedious days to build a larger presence on Blogcatalog.

After listing a number of my blogs, I began surfing the categories of blog listings to do with fishing - and I joined the Neighborhood of any good fishing blog I came across. Later I also joined the Neighborhood for a list of web 2.0 blogs. At this point I have joined the Neighborhood of about 150 blogs, including some 48 Fishing Neighborhoods.

I also added some blog owners as friends on Blogcatalog, and I started Following a few of the more interesting blog owners as well.

Links - The DNA of the Internet

Published
by
Doug
on June 19, 2008
in Blogging, Internet, Link Popularity, Quetico Internet Marketing, SEO and Web 2.0
. Closed

While marketing on the internet will always change and evolve, links will always be the currency.

Links are the DNA of the Internet.

Currently, many search engines rank web pages based on the links pointing to them, and what those links are saying about them.

With this basic tenant in mind, I have found new and lasting success in marketing new content and new offers by turning to the proliferation of Web 2.0 sites where I can set up social profiles and publish themed articles.

For example, I recently created a new Fishing Video section here:

www.northernpikebook.com/vidoes

To promote this new content, I created a short article that introduced the new fishing videos linked back into the new video section. I posted the new article to a popular document sharing website and to a wordpress.com blog I had previously created.

http://northernpikebook.wordpress.com

These Web 2.0 site placements are very powerful for themeing the links that are pointing to my new content, which is important for my search engine rankings, but more than that, these Web 2.0 placements bring REAL traffic of visitors who subscribe and purchase.

Once I spread the marketing article around, and integrated into, to as many of these big Web 2.0 properties as I can, then I start bookmarking.

I entrench the new content into the ‘fishing video niche’ with an account on StumbleUpon that has a list of friends who also stumble fishing websites. Again - this is great for the search engines - BUT it also brings REAL traffic of people who subscribe, download, sign up and purchase.

Another layer of Web 2.0 Marketing involves posting to the Video Sharing sites. The same benefits of additional search engine ranking for your main site - and the same opportunity to have real people visit your offer and start building a relationship with your business…

Want to learn more?
Tourism Marketing How-To Videos - sign up for the pre-launch list!

    Ideal for businesses in
  • Atikokan/Quetico,
  • Sunset Country,
  • Thunder Bay,
  • North of Superior and
  • Patricia Area

Selected from the best instructional videos available online, and organized to help a small business owner learn in ten-minute steps. These internet marketing videos were chosen because they can be specifically applied toward Tourism Marketing for Northwestern Ontario Lodges, Camps and Outfitters.

New Video Section with live updates

Published
by
Doug
on June 19, 2008
in Blogging and Quetico Internet Marketing
. Closed

With more than 11 billion video’s viewed per month online, and growing fast, I wanted to include this powerful draw to help bring an audience of anglers to watch fishing videos at each of the CanadianFishingBook.com series of websites.

NorthernPikeBook.com underwent the first upgrade this past weekend - www.northernpikebook.com/videos

After a successful transition of the wordpress blog theme over to the video script template, I was encouraged to repeat the same upgrade to a similar video section in the CanadianFishingBook.com

www.canadianfishingbook.com/videos

While the graphic design of these sites are very similar at the time being, the internal linking structures and the categories of videos are very different. I’m watching the google analytics stats to see which of the two performs better.

Watch for updates to the video page layout.
First, I want to be sure the script works. Now, I’ll make changes to better encourage the website visitors to take the action I’m bringing them there for in the first place - to:

  • bookmark and share with friends,
  • come back and watch again,
  • sign up for the Free eBook Download,
  • browse the fishing lodge map,
  • compare fishing lodges
  • become a FaceBook Fan

Next post:
I’ll talk about how I did the online marketing for the release of the new fishing video sections.

Future Upgrades:
If you haven’t already, sign up for a big, hand-picked collection of
Internet Marketing How-To Videos.

Selected from the best instructional videos available online, and organized to help a small business owner learn in ten-minute steps. These internet marketing videos were chosen because they can be specifically applied toward Tourism Marketing for Northwestern Ontario Lodges, Camps and Outfitters.

Social Marketing for Tourism

Published
by
Doug
on June 10, 2008
in Quetico Internet Marketing and Web 2.0
. Closed

The CanadianFishingBook.com makes it easy to benefit from Social Marketing.

For Northwestern Ontario Fishing Lodges, Outfitters and support service businesses.

www.canadianfishingbook.com/member

Camps, Accomodations and Fishing Guides.

Get your FREE LISTING!